Riviera Maya, also known as the Mayan Riviera, is a tourism district following the coastal Highway 307 which parallels the Caribbean coastline of the Mexican state of Quintana Roo, located on the eastern portion of the Yucatán Peninsula. This district historically started at the city of Playa del Carmen and ended at the village of Tulum, although the towns of Puerto Morelos situated to the north and between Playa del Carmen and Cancun as well as the town of Felipe Carrillo Puerto situated 40 kilometres (25 mi) to the south of Tulum are both currently being promoted as part of the Riviera Maya tourist corridor.
The Riviera Maya was originally called the Cancun - Tulum corridor, but in 1999 it was renamed as the Riviera Maya with the aid of Lic. Miguel Ramón Martín Azueta who at the time was the mayor of the municipality of Solidaridad, Quintana Roo. The municipality of Solidaridad includes the whole of the official Riviera Maya from Playa del Carmen in the north and south to Tulum and extending to some 40 km inland with the border with the state of Yucatan.